I was so inspired by a boilerplate product comparison site I saw for sale in the Sitepoint Marketplace that I decided to create one myself. [...]
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Keyword Research Driven Content
Look at this site. Can you see what the owner has done? S/he (for ease I’m going to refer to the owner as ’she’) has built her content around a selection of highly searched terms. At least, the terms have moderate to high search counts. This means creating a web page to target each of those terms. To do this, she has taken a generic phrase, in this instance “fund raising”, and has used a keyword research tool to suggest related terms.
Read the rest of this entry »Analysing Inbound Links
This method involves the use of Microsoft Access 2007 and SQL. If you don’t have this application, or you are scared of SQL (don’t be) turn back now! Or read on and then suggest an alternative approach and I’ll incorporate that into a future post. I initially tried using Microsoft Excel for this, but Excel limits the number of conditions you can specify in your filter criteria. If this means nothing to you now, just wait until you’ve read the whole post! It will mean even less.
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