The inbound links to pages on your website are very important for two reasons:
- They bring wide eyed and credit card waving visitors.
- They can help those pages rank in the search engines. And what do high rankings mean? Yes - more credit card waving visitors!
Either way, an increase in traffic levels is the primary goal. More traffic usually means more money, or at least the potential for it. However, building links is something that many people struggle with. Often, web publishers have a good knowledge of their chosen subject, present their material well on their websites but don't perform any kind of effective link building. Consequently, they suffer from a dearth of visitors, even though their sites may be very good. Many times in marketplaces you'll see sites put up for auction that receive a lack of interest from buyers purely because they don't receive much traffic. Without traffic, there is no chance of generating income.
This article, presented in two bite sized chunks, will inform you of the wrong way to go about building links to your site, and will then teach you how to perform a successful link building campaign.
Ineffective Link Building
What do we mean by effective link building? Maybe it's easier to describe what ineffective link building is and say - "don't do that". Ineffective link building involves spending time chasing links that will bring you neither traffic nor search engine rankings. Indeed, it's possible to have thousands of low quality links to your site and still experience low rankings and traffic numbers. Usually, ineffective link builders chant the mantra
More social bookmarking, blog commenting, forum posting and article marketing!
to anyone who will listen. Avoid these people, for they know not what they do.
Effective Link Building
Ironically, some of the best link builders are those who don't knowingly do any! They simply produce great content that informs and/or entertains and let the public do the work for them. And if the content is good enough, they will. These clever web publishers have an army of willing link builders in you and me. Still other webmasters write fantastic content and then conduct their effective link building campaign in a careful and considered way, putting the focus on benefitting users instead of merely "getting links".
Get Started Building Links
- Show me how lemmings build links.
- Stuff that, I'll take the Chuck Norris Approach To Building Links. Sensitive and quietly confident.