There is a belief that other webmasters are more likely to link to your site if it isn’t overrun with Adsense or any other form of advertising you’re using. So what happens if you’ve been monetising your site with Adsense, you decide to embark upon an impromptu link building campaign and you want to hide those adverts? Here’s one solution.

I’m currently selling one of my domains on Flippa. I have the luxury of knowing 2 of the bidders, who I feel I can trust. A new bidder has entered the scene, though, and I don’t know him. The question arises: what due diligence can you do on a website buyer?

I know I keep harping on about how useful established domains are that have been lying dormant for any length of time. Instead of ramming theory down your throat, let’s look at a concrete example.

On the 6th November 2009, I bid on and won a domain in the Godaddy expiring domain auction. The domain name was the name of a well known product and that product was listed in Commission Junction. Naturally I wanted to use the domain to create a site promoting this product.

You have a Wordpress blog and you want to monetise it with Adsense. Here are some pointers on how to do that and how to maximise your revenue. Don’t fret, because it is very easy. However, you just need some basic guidelines to get you started. After adding Adsense to a few Wordpress blogs, you’ll find that it becomes second nature. Or third, or something.

This short example highlights the importance of using the Wayback Machine when researching sites you might want to buy. I happened by chance on a parked domain with a notice on it saying that it might be for sale. It was a domain in a niche that interested me and ist sported the usual acquirethisname link so I registered my interest with a low bid.

Thank the Lord that this has happened! There is finally a forum devoted to the discussion of buying and selling websites. This was well overdue. The sub forum at sitepoint filled this space for a while but was soon overwhelmed by the ubiquitous, and inevitable, sig link spammers. Any frequent visitor to the SP forum will have noted its decline.

In buying a dead website, we looked at how to find an abandoned website, make contact with the owner, and then buy their domain. Unless you like mind numbing tedium, you won’t have relished that stage in the proceedings. However, you are going to love this stage. In this stage, we start creating content and shaping our masterpiece. But what content? Well, we can use some simple tools to prioritise and direct the content creation process.

I just happened on an interesting work at home based business blog 5 minutes ago. I was so intrigued by a sig link on Sitepoint that I followed it. The post I looked at was interesting for what the author is trying to achieve, not for how good the content is.

I just love buying dead websites. You get all the benefits of an established history (OK, I mean links!) but you get to shape the site how you want it to look. You get to create the content, its structure, and also the linking structure, which is another important concern.