I was looking at this auction because the traffic numbers looked interesting. The seller claims 4,300 unique visitors per month, which is backed up by the Google Analytics stats she posted. Impressive.

But look at all that direct traffic from the Ukraine and India! What gives? That accounts for 76% of all visits reported. If you look at the Map Overlay section in the Google Anlytics report you can see that the Indians just love this site. They view on average 6.53 pages per visit and spend an average of more than 5 minutes on the site per visit.

But why are they here?

After a bit of digging around the site's inbound links, I think I found the reason. Using nothing more advanced than Yahoo Site Explorer, I was able to find links to momshare advertising it as a source of high PR social bookmarking links!

That's why they're here: they want to spam their links. And that's the biggest draw for traffic to this site.

Shame.

Anyone looking for traffic that they can monetise would do well to ignore this traffic, as they won't be clicking on adverts or signing up for anything but an invitation to spam their links.

Double shame.