Wow! Look at the monthly traffic on this site for sale!

Established: 18 Jun 2008
Uniques (per month): 10,129
Page Views (per month): 30,624

But is the seller trying to pull a fast one with their traffic stats? Many sellers do this. They artificially inflate their traffic and then sell on the basis of huge traffic. Check out the stats. Most spikes like this are once only anomalies that are not to be repeated without time/effort/money, so beware.

Many webmasters own sites that are a dead loss. When they finally realise this and decide that maybe they can sell their site to some gullible mug, they are tasked with making their site seem an "attractive purchase" in the eyes of prospective buyers. How to do this? What are the two main things that seduce would-be buyers? Traffic and revenue!

If the seller can spike the traffic or revenue, they can advertise the site for sale using these (temporary) selling points. They hope that you will believe that the 10,000 uniques they somehow achieved once are a regular occurrence.

Don't fall for it. Check for spikes like this, as they are suspicious indeed.

Let's take a look at that spike in traffic. There are 3 days worth of spike. The best day achieves around 3,000 UVs and the two days on either side achieve nearly 1,500 each. That's 6,000 uniques that we can immediately discount. Out of the claimed 10,000 UVs that leaves 4,000 that are "legitimate". Actually, it's more like 3,000 as the seller mistakenly took the 10,129 visits to be unique visits ( a common "mistake").

I doubt that this site will last long on Flippa because not only is it in the purn niche, it's also publishing links to pirated material.

[Here's another seller making good use of traffic spikes. The current monthly, or even last month's  traffic stats would be more useful than those averaged out across the last 7 months - and the seller probably knows this.]