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Best Performing Adsense Format

One of my sites is making decent money from Google Adsense, and it's receiving around 60,000 unique visitors per month. The CTR on the Adsense ads there is pitifully low, though (below 2%).

Obviously, I want this site to make more money. Let's look at the 3 main ways to increase Adsense revenue:

  • Get more visitors. If 1.5% of my visitors click on the ads, increasing the number of visitors will increase the number of clickers. This site is experiencing traffic growth anyway, simply because I keep adding good content to an already authoritative site. For this reason, we won't consider increasing traffic here. That's part of my content creation strategy, baby.
  • Get higher paying advertisers to advertise on those Adsense blocks. The only way to do that is to write about more lucrative subjects to attract those high paying contextual ads or to exclude certain low paying advertisers from displaying on my site. Neither are feasible here.
  • Improve the Adsense CTR. This is the one. The site is already receiving substantial traffic, so tweaking the CTR could lead to a nice little increase in earnings. Let's test some numbers.

How Much Effect Will An Increase In CTR Have?

Suppose the site is making $500 / month and the average CTR is 1.5%.If we can double the CTR to 3%, that will double the number of clicking visitors and will roughly double the Adsense revenue. Testing different Adsense formats is much easier than trying to increase traffic, too. It might take a few different ad format changes to double the CTR, but compare the time and effort that goes into creating those new ad formats (not much) with taking on the challenge of doubling the traffic and you'll see what the preferred option is. And I'm already striving to increase traffic anyway, by cramming more content into the site.

Crappy Conclusions

Well, the conclusion might be valid, but how I draw it certainly isn't. Based on a few hours of collecting clicks using my new Adsense format, I can report an increase in CTR from 1.9% (last month) to 4.2% (last 3 hours). If last month's revenue was $500 (it wasn't), then this month's will be around $1105. That 5 minute change is potentially worth $7,260 / year!

The old Adsense block size was 300 x 250, and it took me 5 minutes to replicate the colour scheme and select a new block size to test.

And the magic ad format I'm now using?

336 x 280 showing text and images. Behold - the ad size of the century! I'll be using this one everywhere now! And testing as we go, of course.

This just in: 24 hourse later and the CTR was 4.62% for the previous day. Result!

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By admin – October 16, 2010

Annual Web Traffic Analysis

I decided to perform my annual web traffic analysis on one of my sites recently. You know how it is: you notice the connection between the amount of content you publish and the money it makes so you focus on creating more money making content and forget the analysis and planning bit. Before you know it, it's been yonks since you delved into your Google Analytics any deeper than last months unique visitors.

We both know that there is gold in them there stats. It's just that it feels like it's a better use of our time to actually "do something". As opposed to anlayse, assess and, well, think.

So here's a couple of web traffic analysis tasks you can perform today to figure out what you and your website can do better.

Study Site Search

I only have experience of looking at site searches on a WordPress powered site. With WP, it's easy to identify site searches in Google Analytics because the reported URLs all have "?s=" in them. The query parameters that appear after this are the terms being searched for on your site. In Google Analytics, find your way to the Top Content report and then search (ctrl-f) for "?s=".

Why are we doing this? Because we want to discover what our beloved visitors want from our site but can't find. If you find a phrase that boatloads of visitors are searching for but that you haven't written about yet, then you'd better start writing!

5 minutes into my analysis I found a few phrases that people were searching for that I hadn't yet written about. Thats' material for new blog posts. We call this Lazy Webmaster's Keyword Research.

Scrutinise Your Popular/High Bounce Rate Pages

We're in the Top Content report again. But... popular with high bounce rate? There's a conundrum. These pages are popular so people like 'em. But straight after they see 'em they leave. So they can't like them that much... what gives?

Popular pages (i.e. those with high pageviews) aren't necessarily pages that people like. They may just be, for example, pages that perform very well in the search engines but are, well, shit from a user's perspective. So, look at the page in the cold light of day and ask yourself what you could improve regarding the content itself. Does it match the search terms that bring organic search traffic? Are you advertising on sites that are aligned with yours? To put it another way, does the visitor get what they are expecting? Make it so that they do.

Alternatively, the page may be a shining example of well written, interesting and thought provoking content, but navigational links may be poor. Can the visitor find where to go next? Check how easy it is for visitors to navigate your site. You can even think about putting flashing banners that link to other popular content on your site that you think your visitor might appreciate. Don't neglect your internal linking. Links in your content to related material does wonders to help your devoted readers.

Chastise Your Popular Pages On Which Visitors Don't Stick Around

Using that same Top Content report, we can scan the URLs to find those pages that aren't engaging our readers. Any page that has a really low average time on site is a potential problem. Why didn't the visitor read everything? Am I boring? Is it too confusing for them? Did I randomly select a different language to write the article in?

And again - does the page meet visitor expectations?

The answers to these questions will help us to improve our page for our visitors.

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By admin – October 15, 2010

How To Find Website To Sell Links To

I don't sell many links. In fact I've only sold a few and the buyers approached me. But I realise that this is one way that you can monetise a site, and I also realise that there is much money to be made doing it. So, I've decided to take more of an interest in the subject of selling links, and adopt a more proactive approach to finding buyers. Now, if only there was a tool that would enable me to find potential link buyers...

Enter SEMRush.

SEMRush provides SEM related analysis data that can help you in a variety of ways. I've had this tool for a while, but I've only just discovered how it can help you find websites you can sell links to. Great. More money!

I'll demonstrate the process with an example.

Supose you own the website lynda.com, which provides a subscription service for video tutorials for technology related subjects. You currently rank quite highly in the organic search results for a variety of keywords. You would think that website owners who are targting those very same keywords would be tripping over themselves to buy a link from you. And you'd be right - they covet your high organic ranking status. You are quickly becoming a link selling ninja (LSN).

What SEMRush does is analyse the organic keywords you rank highly for, and finds other websites that are bidding on those keywords. They are your target market. Though they don't even know you, they love you nonetheless.

Let's work this through. Lynda.com ranks highly in the organic SERPs for "adobe photoshop training". Of course adobe.com would like to get their hands on this keyword and are currently bidding on variations of the Adwords keyword "adobe photoshop". It makes sense for adobe.com to be interested in buying links from any site that ranks organically for phrases like this. They are potential customers of lynda.com's link selling corporate types. Hence adobe.com appears in the SEMRush report for Potential ads/traffic buyers. In fact, they have first place in that report.

So what you need to do is plug your site's domain name into the SEMRush search box and scroll down to the Potential ads/traffic buyers list and see who might be interested in your hard won high rankings. Pick out a site and make contact with the owner. Make them dinner and woo them. Take their money and give them a link.

Potential Ads Buyers

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By admin – August 13, 2010

Flippa Slip Up

Newsflash: this just in!

Another entry in the Flippa Catalogue Of Embarrassments is their recent hacking. For those fidgety people who don't have time to read a full article, here is the snapshot:

  • Flippa gets hacked by Adam at is-hacked on 14th July, at 23:12. Call it a public service.
  • Adam, being the nice guy that he is, informs Flippa of their vulnerability.
  • Flippa fixes the security issue and informs Adam of this fact on 15th July at 02:15.
  • 16 July 03:38: threat of legal action from Flippa ensues (allegedly). Cheers Flippa!
  • It is now 20th July and no Flippa members have been informed of this breach in security.
  • Flippa made a blog post announcing the slip up - and then deleted the post! Fortunately, Travis made a copy here.

One of the screenshots that Adam posted shows a very interesting section labelled "Log In As User". Log in as user? As in, log in as somebody else?

Wow!

There is a discussion of the security breach and subsequent Flippa cover up here.

As usual, it will be more interesting to observe how the Flippa team handle the situation than the situation itself. So far, we've seen the (alleged) threat of legal action and the trusty "cover up".

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By admin – July 20, 2010

How To Get The Most Out Of Your Kitchen And Not Feel Overwhelmed

I was inspired by the Flippa blog to write a post on how to say FA in 1,208 words. Or...

How To Get The Most Out Of Your Kitchen And Not Feel Overwhelmed

I’ve probably made close to 15 cups of coffee using the kitchen at work in the last few months. I spend most of my time drinking it, but sooner or later my cup runs dry and someone has to make another. Some of the time it’s me and some of the time it’s other members of my small but perfectly formed “hot drink group”.

Surprisingly, whenever it’s someone else’s turn to make the drinks, they drag their feet over the whole affair and I have to wait ages for my coffee. I think they must feel totally overwhelmed by what the kitchen offers and simply “don’t know what to do.”

I decided to write this article for the members of my group in particular, but also those people who are interested in making hot drinks for themselves but simply don’t know how to navigate the kitchen or are looking for some concrete advice on what to look out for.

Have a Clear Focus on What It Is That You Want

If you go into the kitchen on any day of the week, you’ll find a variety of different things. Cups, saucers, cutlery are just some of the utensils you’ll find available for use. If you’ve just entered the kitchen for the very first time and didn’t know there would be so much confusing stuff, I can understand you feeling overwhelmed.

Well organised though the kitchen might be, it can still be befuddling for the first timer. You might think, “how am I supposed to make a white coffee when there’s no milk?”. Don’t worry, sometimes people hide milk in what we call a “fridge”. It’s all part of the every day prank playing that is found so often in workplaces. Likewise, teaspoons are often found lurking in “drawers”. You may have to open a few before you find the right one, but the more experienced drink makers will usually gravitate to the one under the sink. These are tips that people in the know would rather keep to themselves (ebook for Kitchen Power Users coming soon).

If you go to the kitchen with a clear focus on what you want to do, you’re less likely to be  distracted by the option to use the microwave, turn the taps on, play with the light switch etc. Focus!

The first thing I like to do on entering the kitchen is open the fridge door and then think about what it is I need. At this point I’m only interested in milk so I make sure that that’s what I look for with my eyes.

Looking at things that don’t meet my criteria of “being milk” is simply a waste of time.

Have an idea of what you’re looking for – whether you can identify it by its shape or its colour – and then narrow down your search using more criteria if you have them.

Be Prepared to Ask the Right Questions

I’ll be the first to admit that I don’t have a perfect success rate in kitchens, especially when I don’t sniff the milk before pouring it – and especially in summer.

In no order, here are some of the most common questions I ask myself:

  • Can I steal the water in the kettle that’s just boiled before its owner returns?
  • Can I be bothered tipping milk that’s gone off down the sink or shall I leave that to someone else, and put it back in the fridge?
  • I can’t remember what everyone wants. Shall I just pretend I thought they all wanted coffee?
  • The coffee has actually run out. Shall I make them all tea to save traipsing downstairs to get a fresh jar, and pretend I’m losing my mind?

Of course you can tweak these to suit a specific drink you’re making or add to them if there are other things you need to know about another round of drinks you need to make. Remember: you need to be flexible.

Take Your Time

If I’m totally honest, the hot drinks that didn’t work out very well for me were the ones that I rushed. I’ve often boiled a kettle and then needed to use the toilet urgently. Faced with the choice of leaving the freshly boiled kettle for the phantom hot water thief to pilfer, and seeing the drinks through to the end in pain, I more often than not stick two fingers up at the water thief and battle on with the drinks. As you can expect, I've made one or two wrong drinks in my haste.

Things to Watch Out For

Last but not least, I think it’s important that anyone who aspires to make hot drinks in a kitchen is aware of the things they should watch out for. If I had this list when I first started making hot drinks I would have saved myself a lot of time and trouble. And burnt fingers. And soiled trousers.

The first point I have to make here is that if a round of drinks seems so small that you’ll be in and out of that kitchen in a matter of minutes, think again. Check the car park for new arrivals, because you can bet your bottom two pound coin that just as you are handing out the drinks, two more people from your team will arrive and want drinks too.

Also, if someone declines your kind offer of a drink, ask yourself why. Do they already know the milk’s off or that there’s only that disgusting green tea left? Many naive drink makers fall into this trap and are paralysed by uncertainty. They usually have to be gently ushered out of the kitchen.

Finally, you will find that you need to count up the number of drinks in your order and estimate how much water you will need. The way I do this is to count the cups using a numerical system like base 10. You could use hexadecimal for this but that's an advanced technique reserved for the pros. When you have the (base 10) number in your head, try and locate that number on the side of the kettle (most modern kettles tend to have a measuring system on the side that corresponds to the number of cups). This is the level that the water must reach. Don’t forget to turn the tap off when you reach that level - or at least move the kettle away from the tap. Although someone else would undoubtedly turn the tap off for you eventually, you are better turning it off yourself.

I hope this post helps you make the most of the kitchen and encourages those who are a little apprehensive to try it out. Hopefully you will see this intimidating room in a new light and give it a whirl.

The author is a blogger who has carved out a career by stating the bleeding obvious and by padding out his articles with common sense advice that everyone already knows. It’s been a long career so far because it seems that the public will swallow anything.

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By admin – July 15, 2010

How To Block Flash Ads In Adsense

Recently, a couple of my sites were overwhelmed by irrelevant Adsense adverts relating to the credit/loans niche. The mention of Harringtom Brooks and Adsense in the same sentence still makes me shudder! My sites had nothing to do with credit/loans so of course no visitors were likely to click on these adverts. Which means wasted page impressions that bring my Adsense CTR way down.

We can use the competitive ad filter in Adsense to filter out ads we don't want to display, but we need either the display URL or the destination URL to input into the filter.

If the URL is not displayed in the ad (and even if it is), we can use the Adsense Preview Tool to find it. However, that tool doesn't work on Flash Ads! My unwanted adverts were made using Flash. There was some branding that related to the advertiser's site, but entering that URL in the ad filter didn't affect these adverts. They were leading to a different URL.

Fortunately, there is a way of finding out what the destination URL of a Flash ad is without clicking on it. Remember kids, clicking on your own ads will make you go blind.

For this recipe, you'll need a page displaying a Flash ad, and Firebug installed in Firefox.

Navigate to the page displaying the Flash advert and open Firebug by pressing F12. Firebug will open in the bottom part of your screen whilst retaining your web page in the top. Along Firebug's toolbar that runs across the top of its interface, you should see the element inspector button:

Firebug Menu

Click that and then hover over the Flash ad on your web page. The source code for the Flash ad will be displayed and highlighted in Firebug. Within the highlighted code, you should find it easy to locate the destination URL and then filter that out using the Adsense Competitive Ad Filter.

URL In Flash Ad

Hovering over the ad displays the code, but when you move away from the ad the code disappears again. I found that clicking on a non-clickable area of the ad displayed the code in Firebug permanently.

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By admin – July 1, 2010

Adsense And Google Analytics Integration

If you didn't already know, you can now integrate your Adsense data with your Google Analytics data. This presents us with delicious opportunities for maximising our Adsense revenue.

Assumin that you have already integrated Adsense and Analytics, in your Google Analytics account, if you click on Content > Adsense, you will see site level statistics. Ignore average values. These are no good, as they hide both the diabolically performing pages and also the real glitzy stars. Averages, schmaverages!

Site Level Adsense and Analytics Statistics

Click to enlarge

The first thing to do is look at your top Adsense performing pages. On your Google Adsense dashboard, click Content > Adsense > Top Adsense Content. You now have a bunch of dazzlingly useful data right there. All your pages are listed in descending order of how much they earned you using Adsense. The best pages are at the top, and these are the ones we need.

Adsense Analytics Page by Page

Click to enlarge

But what do we do with our top performing pages?

We try to make them better! There is no point in investing oodles of time trying to better optimise a page that only makes a trickle of revenue. You want to focus your energies first on those pages that are already bringing in substantial Adsense earnings. A 1% increase in CTR due to your optimisation efforts represents a much greater financial gain on a page raking in $200 / month than on one bringing in $10. Start with the high earners first!

So we have a selection of high earning pages. How do we make them earn more?

A/B test their Adsense! Now that Adsense is integrated with Analytics, you can see CTR at page level. This is so exciting I'm going to faint! Our goal is to bump up the CTR for our already high performing pages by trialing different variations of our ad blocks. You might try altering the colours used and the positioning etc.

You will, of course, need to create new channels for your new ad variations so that you can keep track of what setup led to the highest CTR. As the only changes you make are regarding cosmetic properties, the advertisers will remain the same and so the test is a valid one: determining which ad setup leads to the highest CTR. As we are not affecting which advertisers advertise (we might if we were fiddling with out content), we can assume that a higher CTR on the same advertisers' bids will generate more revenue.

Adsense Earnings Per Keyword

I like search engine traffic, so I like to know how much money particular keywords make when people search for them, arrive at my site and then degenerate into an ad-clicking rampage. We can find out our most profitable keywords by clicking on a particular URL in the Top Adsense Content section. Once you're there, click on the right hand drop down list and select Keyword.

Adsense By Keyword

All those who've wet their pants over the power of this data, raise their hand. Just me, then? Just look at this:

Top Paying Adsense Keyword

Note the order that the keywords are displayed in. The highest paying keywords are at the top, working down to the lowest ones. But "highest paying" just means the keywords that made the most money in the selected period. What we are looking for now is potential. In the above image, most of the Adsense Revenue / 1000 Visits is under $20. Look at the bottom keyword though. $157 / 1000 visits! Eggbox shite O'Reilly! The only reason this keyword doesn't appear higher in the report is that it didn't get enough visits. If we can get more traffic from people searching for this phrase, the (dangerous) assumption is that we can get the site to generate more revenue. So what actionable insight have we gained from this analysis?

We need to optimise our site for "big hairy bums"!

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By admin – June 3, 2010

Extract Unique Domain Names From Inbound Links

You're using Yahoo Site Explorer to analyse the inbound links of a website you're interested in buying. You can even export the first 1,000 inbound links as TSV and look at the data in Excel. However, you have to eyeball the list and step through it manually to determine unique linking domains.

Why are we interested in unique linking domains? As far as search engine rankings go, links from the same domain are not as powerful as links from separate domains. For example, a link each from 1,000 different sites will do your site more good than 1,000 links from the same site. So how can you determine what the unique linking domains are from the list that Yahoo Site Explorer gives you?

If you have money to burn, you can throw away YSE like an old boot in favour of getting a shiny paid subscription to Open Site Explorer from SEOMoz that will allow you to look at linking domains. At the time of writing, that costs $79/month.

But what if you are a tight-arsed cheapskate?

Never fear, the SPGazette Cheapo Domain Extraction Excel Spreadsheet is here!

There are initially 2 worksheets in this workbook:

  • links - paste the inbound link URLs from Yahoo Site Explorer into the first column.
  • TLDs - a list of '.com', '.net' etc. This is not an exhaustive list, so add those that are missing.

To start the extract, press CTRL-SHIFT-E and make a cup of tea. The extract will create a new sheet called "domains" that will contain a list of unique linking domains. You can then assess the linking profle for the website you're analysing.

Note that this utility is so cheap that you have to delete the "domains" sheet before you run the next extract, otherwise it crashes!

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By admin – May 26, 2010

4Q iPerceptions

Are visitors to your website completing the tasks they set out to do? Are they leaving happy?

I didn't know the answer to that one either. In general I write stuff in the best way I can and then measure the results using Google Analytics. If a page has a high bounce rate, that may be a Bad Thing, and if the time spent on a page is low, then that may also be Bad.

But traffic statistics don't reveal visitor intent, or satisfaction for that matter. They don't measure emotional response. A particular visitor may have returned 10 times in a week (wow!) but that doesn't mean they love your material. It may mean that they've been struggling to (and failing to) find a certain piece of information numerous times! They may be on the verge of cutting their own throat in frustration. The stats don't always give the full picture.

But visitor feedback does. Or at least a better picture.

4Q provide a means of getting this valuable feedback from your visitors via a free service that delivers visitor surveys. I'm going to show you just how illuminating visitor surveys can be by using one of my sites (not this one) as an example.

Signing up to their service is free, and once membership is sorted out, you get to create your own survey. This survey is shown to only a certain proportion of the visitors to your site and is designed to determine what they came for, whether they got it, and what their overall experience of your site was. Damning stuff!

4Q Survey Questions

It's a simple survey we get to set up with 4Q and it's broken down into four questions:

  1. What was your overall experience of my site (1 - 10)?
  2. What was the purpose of your visit?
  3. Did you get what you wanted?
  4. Open ended question depending on whether the visitor got what they came for:
    • If not - why not?
    • If so - what was the best bit?

As you can see, this is a very simple survey. The results are like platinum plated penguins though. Err.. valuable.

4Q Results

I put a 4Q survey on one of my sites half way through February 2010. In February the site received around 6,000 unique visitors whereas in the last 30 days the site received 15,000. There were 316 respondents, so you can see that it's not every visitor that gets the survey and not everyone responds to it.

The results of the survey reveal some interesting insights. Check this out:

Purpose Of Visit

Wow! This month, 22% of the respondents (note that this may or may not be representative of all my visitors) came to my site to buy something! Woo hoo! You know what that means? Maybe I can sell them something!

This is a valuable insight. This tells me that some visitors arrive with their buying shoes on.

Suddenly, however, the hurtful truth arrives.

Task Completion Over Time

12% of this month's respondents didn't get what they came for. That's a shame. If they had left their contact details, I would send them flowers. Is a 12% failure rate a Bad Thing? I don't know. It's not as good as a 100% success rate, that's for sure, but that's the unobtainable goal. Maybe further investigation of the survey results will shed some light on why those people failed to complete their tasks. Do you see the way that the "NO" rate is decreasing over time? Could this increase in task completion be caused by the increase in articles on this site? In February there were 23 published articles but there are now 35.

Let's move on to task completion by purpose of visit. Up to this point, I had been trusting customer feedback to be an accurate reflection of "what really happened". But just look at this:

Task Completion By Purpose Of Visit

Apparently, 86% of my visitors succeeded in buying a product on my site this month.

Even though I don't sell products on my site...

To me, this can mean one of three things:

  • my respondents are babbling like baboons on the pop
  • they mistakenly think they bought something
  • they misunderstood the question.

I do display Adsense on this site, so maybe they clicked on an ad and bought something that way.

Let's now look at overall satisfaction by purpose of visit:

Satisfaction Over Time

75% of the people who came to my site to buy a product left satisfied! What are these people buying?! This site does generate a lot of Adsense revenue, so maybe these product hungry visitors are clicking on ads and buying things. The lowest satisfaction level is for this month for people who came to read an article or to find a solution to a problem: 57%.

Why is this figure so low, and indeed, is it so low that we need to worry about it? Most of my traffic is from the search engines so this raises some interesting questions about the match between what my visitors searched for and the page that the search engines displayed. If people are searching for green bananas and my page for pink cravats is turning up, I have a problem.  I'll need to check the search terms that bring the most visitors and see what pages get returned. What about the links to my site from other sites: are they setting expectations about my site that aren't met? If the anchor text in those links to my site is "monkey milk", the visitors that arrive via those links won't leave satisfied (my site isn't about monkey milk). So that's another thing I can check.

The last section is very, very useful. Open ended commentary by segment allows visitors to give feedback about what stopped them completing their tasks on the site, or what they valued most about the site if they managed to complete their tasks.

Open Ended Commentary

Many of the comments that were made don't help us. Some of the less useful comments are:

  1. It is easy to follow directions
  2. Good
  3. Very useful
  4. etc

These don't give us actionable insights. We need something that tells us we need to improve the site, and hopefully - how. The 11th comment I read is a revelation:

I was unable to find the xxx tools in xxx. You showed me where they were hiding! Now I'm trying to find how to insert a yyy like the one in the zzz. Still looking. Great site!

This is a really useful comment. I'm not interested in what the visitor liked or what they succeeded in doing (although that does give me a warm glow), I'm interested in what the visitor wants but didn't get! Look - they want to insert a yyy like the one in zzz. This information is like gold dust because in telling me their precise requirements, this visitor makes it easy for me to make them happy. All I need to do now is create a page that explains how to insert a yyy like the one in zzz. And if doing so makes this one visitor happy, the chances are it will make others happy too.

If I had this visitor's postal address, I would leather bind the article and send it by courier to them.

If I had the address of the visitor who left the following comment, however, I'd send my Mum round to box their ears.

Nothing,because you are gays,a gang of bitch,i hate you all pet of your boss GO SHIT RIGHT NOW

No actionable insights there.

Moving down the list, we find that the more useful comments will be left by the people who didn't complete their intended task.

Still not understanding how to use the xxx. just started to use this xxx. not very easy to use for a first time user

This is great. I need to be clearer when I explain how to do xxx.

I want to know how to xxx

Fantastic - a clear instruction about what the visitor wants that is missing from my site.

I have slow internet access, also i was not able to find what i was looking for

Not able to find what they were looking for? Are they saying my navigation sucks?! You know, they've got a point. All I've got at the moment is a dry looking list of links. They're not even categorised! What I will endeavour to do is include links at the bottom of articles that suggest related material. Also, I think I'll provide eye catching signposts to the more important/popular pages on the site. Good comments!

Your xxx instructions are hopelessly wordy and complex. Your "help" searches are incompletely indexed. I have spend a half hour trying to figure out hot to access the yyy, and still have not found an answer. WHAT A WASTE OF TIME FOR YOUR USERS!

Oh dear. My articles are hopelessly wordy and complex. Boo hoo. This is compelling evidence that video is needed to supplement the written articles. I had planned to provide some video content at some point, but it seems the sooner I get round to that, the better.

No information on the xxx features. Even just searching for yyy turns up anything but an overview of that zzz and its xxx.

Estupendo! I have no idea what this visitor is talking about! But give me an hour and I will, and I will then start writing stuff that helps them.

I'm looking for a xxx to make yyy into zzz for quality

I know exactly what this visitor wants and it should be pretty easy to give it to them.

There are many more useful comments like these, but I won't bore you with those. You get the picture. With feedback like this, you can no longer use "writer's block" as an excuse when trying to create new content. Just give 'em what they ask for!

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By admin – May 20, 2010

WebStandards.org Noscript Trickery

Check out this video that details how a 6 month old site achieved a PR8 on its homepage.

Apparently, some hacker added links to their site hidden by <noscript> tags on multiple high PR sites.

Naughty naughty!

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By admin – May 12, 2010