Search Phrases That Bring Traffic To Your Website

I've been monitoring the traffic statistics for this site and I've noticed that people are searching for the phrase "what makes a good presentation" and are finding my page on.... what makes a good presentation. This may or may not be good news. That page is an assessment of someone's impressive youtube video presentation, and might not be what the average searcher is looking for when they search for material on good presentations. Perhaps they are looking for something a little more formal that goes into the nitty gritty of preparing for a public speaking engagement. It's easy to find out whether visitors to that page are satisfied, though.

Are Visitors Happy With Your Content?

I'm using Google Analytics to track my traffic and if I click on the URL for that page in the Content Overview, I can see that the average time spent on this page is 6 minutes and 45 seconds. That implies that there is enough satisfactory content there to keep visitors interested. If the average time spent on the page was mere seconds, we'd have to bandon this kookie idea.

The bounce rate for that page is 75%, which at first glance might seem a little high. However, if you consider the focus of this site (making mountains of money from websites), it's not really surprising that visitors take what they can from the article and leave. Although people looking for information on giving presentations can get something useful from that page, nothing else on the site holds much interest for them. And that's fine.

Keyword Research To Find Related Phrases

So, people are finding my page for the phrase "what makes a good presentation" with little SEO effort on my part, and they are happy with my content too. Our next step is to do a little keyword research to find out whether we can extend our good fortune and target additional phrases that are related and that bring us even more traffic. We can do this by using the Google Keywords tool to find those related phrases with high search counts. Let's use the seed phrase "good presentation".

Right at the top of the list is the phrase itself - good presentation, with a search count of 18,100 / month. That's enough for me! But do we stand a chance of ranking for this phrase in the search engines if we decide to create a page for it? Let's check the competition.

Shambolic Excuse For An SEO

Disclaimer: this is a shoddy way to check competition for a search term and I'm ashamed to use the acronym SEO in this article. All I'm going to do is use the allintitle operator on the phrase in Google (allintitle:"good presentation"). This retrieves all pages in Google's index with the title "good presentation". There are a paltry 2,660 so I think this will be a doddle to rank for. You'll see.

I wrote an article on using keyword research to drive your content creation, which you might find good supportive reading.

Back to that high search count - low competition phrase we just found. The subject matter is interesting and it shouldn't be too hard to research. There are plenty of resources of which we can avail ourselves to do the research on this subject, so the writing of the material should be quite easy too. My only concern is that the subject matter is not 100% related to this site's main focus. However, we can convince our impressionable selves that being able to give a good presentation will help us to become successful internet entrepreneurs. And that is related to this site.

Using Your Website Traffic Statistics To Create New Content

The moral is that you can use your traffic analytics to get inside the minds of your audience and give them more of what they want, without them even asking. This is the Spgazette Content Seduction Method. E-books and crappy membership sites may follow shortly, if interest is great.

To get inside those vulnerable minds, you'll have to use your web traffic data and keyword research tools to guide you. Doing so could give you ideas on generating new, traffic seducing content (think SCSM). To summarise, follow these steps:

• check your traffic analytics to find phrases that bring visitors to your site
• identify phrases that you think you can expand upon
• do keyword research to find related phrases with high search counts
• assess the competition for these high search related phrases and select only the ones with a level of competition you think you can handle
• write a page targeting those search terms
• buy a bigger mattress to accommodate all the extra money you keep stuffing into it